Perubahan Pola Belanja Masyarakat : Sebuah kajian di lingkungan masyarakat perkotaan

Abstract

Everything is changing in this world. Including a buying pattern of the consumer,
caused by one or other reasons. This article is focused on the changing of consumer
selection for the shopping of their everyday needs in the urban area. The article discussed
on factor that caused of shifting from the traditional market into a modern
market. This based on research which were conducted in four different city during
seven weeks observations. The research was done through interview and focus
groups discussion, and found that the shift into a modern market were caused by
factors of location, price, promotion, facility provided. Meanwhile, some will stay in
traditional market, because of some factors such as bargaining process, interpersonal
relationship, and variation of the product. Further research is needed to find a form of
cooperation among actors in the market and develop a positive image for both side.
On the other hand, also need an involvement from the Government in socialization,
implementation and evaluation of the regulation.
Keywords: Consumer behavior, retail, modern market