Pemasaran Pada Era Globalisasi

Abstract

In the era of globalization many companies choose a global target market. The com-
panies are going to carry out the global marketing activities or marketing strategies
that match the conditions of the world today. Currently there are almost borderless
world with the advent of the internet and the free trade blocks as a result of global-
ization in economics and business. Internet is very easily done by companies around
the world, and the free trade makes it easy for companies to market their products
to various countries around the world. Global marketing is not only done by large
corporations, but also can be done by Small and Medium Enterprises (SMEs).
Keywords: Globalization, marketing, global marketing, strategy