Diplomasi Publik Korea Selatan di Indonesia Melalui King Sejong Institute Center Indonesia
DOI:
https://doi.org/10.26593/jihi.v15i2.3415.131-145Keywords:
Diplomasi Publik, Korea Selatan, King Sejong Institute Center IndonesiaAbstract
ABSTRAK
Penelitian ini mengeksplorasi dan mengidentifikasi diplomasi publik Korea Selatan melalui King Sejong Institute Center Indonesia (KSIC). KSIC adalah institusi yang bergerak dibidang pendidikan bahasa dan budaya. Kehadirannya di Indonesia sebagai respon atas minat publik Indonesia yang gemar akan budaya Korea Selatan, khususnya budaya populer (Hallyu) yang mendorong keingintahuan mereka untuk lebih mengenal Korea Selatan. Dengan menggunakan metode penelitian kualitatif dan eksploratif dalam mengidentifikasi data pelaksanaan diplomasi publik di lapangan dengan menggunakan kerangka konseptual dimensi strategis diplomasi publik, untuk mengidentifikasi keberadaan elemen-elemennya, yaitu: listening, advocacy, cultural diplomacy, exchange diplomacy dan international broadcasting. Validasi penelitian ini dengan metoda triangulasi: studi literatur dan wawancara terhadap narasumber signifikan dan khalayak peserta. Hasil penelitian menunjukkan bahwa KSIC Indonesia telah melaksanakan diplomasi publik dan menerapkan beberapa elemen-elemennya dalam kegiatan di setiap dimensi strategis. Walaupun demikian tidak semua elemen dapat dicakup dalam setiap dimensi pelaksanaannya. Melalui diplomasi publik yang dilaksanakan, KSIC Indonesia dalam waktu singkat telah dapat menarik perhatian masyarakat Indonesia terutama masyarakat Jakarta di mana tempat KSIC Indonesia berada. Hasil identifikasi terhadap hierarki penerimaan publik Indonesia yang merupakan hasil dari diplomasi publik KSIC Indonesia menandai bahwa KSIC Indonesia telah melaksanakan tugasnya sebagai perwakilan resmi Negara Korea Selatan.
Kata Kunci: Diplomasi Publik; Korea Selatan; King Sejong Institute Center Indonesia
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