Jurnal Administrasi Bisnis

PERANAN MEDIA SOSIAL DALAM MENGEMBANGKAN SUATU BISNIS: LITERATURE REVIEW

Sankist Herdiyani, Cecep Safa'atul Barkah, Lina Auliana, Iwan Sukoco — Thu, 29 Dec 2022 00:00:00 +0700

Nowadays, social media has become one of the important technologies that involved in human daily life including business. There are many benefits that entrepreneurs can get to develop their business by utilizing social media to communicate business. Thus, this research aims to determine the social media roles in developing business. This research used descriptive qualitative research method with Systematic Literature Review (SLR). The outcome of this research are social media has a role as a place for business development in marketing products through the marketing mix, increasing customer engagement of a business, increasing sales in the midst of covid-19 pandemic situations, and become a place for representing a business. Social media is also needed in advancing competition of local wisdom SMEs to support the Indonesian economy. So, social media is a way for entrepreneurs to develop their business.

STOCK MARKET AMIDST THE COVID-19 PANDEMIC: A BIBLIOMETRIC STUDY

Mudita Lau, Maria Widyarini, Achmad Faisal — Thu, 29 Dec 2022 00:00:00 +0700

COVID-19 was declared a pandemic in March 2020 and wreaked havoc on the economy and business, including the stock market. This disruption has led various researchers to publish about the effects of the COVID-19 pandemic on the stock market. Due to the massive number of publications, this study reviews this novel research topic using bibliometric analysis. This study aims to identify thematic clusters, collaboration networks, and high-impact publications and research constituents. This study utilizes science mapping and performance analysis techniques such as co-authorship, bibliographic coupling, and citation analysis. This study merges data from Scopus and Dimensions database with R Studio bibliometrix package, which then are plotted using VOS Viewer and biblioshiny. The findings of this study are collaboration networks, thematic clusters, and a list of high-impact publications and research constituents. This study’s contribution is the intellectual and bibliometric structure of the COVID-19 and stock market research field. Based on these study, COVID-19 does not only affect the stock market negatively but also reveal the connectedness between the stock market and commodities.

PERISTIWA ENTREPRENEURIAL: TINJAUAN DAN PENGEMBANGAN PEMIKIRAN SHAPERO DALAM CERITA TIGA WIRAUSAHA DI BALI

Roni Tua — Thu, 29 Dec 2022 00:00:00 +0700

The corpus of academic literature on entrepreneurship is progressing rapidly, which could lead to negligence for classical ideas that may still be pertinent and contextually necessary to be developed. The unanswered topic of what attributes attach to an entrepreneur and give rise to the label "entrepreneur" may be advanced after scholars revisit earlier theories. This study is a re-examination of Albert Shapero's notion of the displaced entrepreneur and his classical theory of entrepreneurial event, both of which have been useful in understanding the transition and intention of individual entrepreneurship: an artshop owner, a maker and an exporter of creative products. This study uses a qualitative technique to compare the experiences of three Bali-based creative product entrepreneurs. This study produces findings, confirmation of the crucial importance of prior employment, the potential entrepreneur's place of employment, and a crucial step in partnership building. The conclusions have significance for both theoretical and practical formulations of relevant and contextualised entrepreneurship development strategies.

PENYUSUNAN RANCANGAN KOMPETENSI TEKNIS DEPARTEMEN HUMAN RESOURCES PADA PT X

Renata Ivana Ryantandi — Thu, 29 Dec 2022 00:00:00 +0700

Technical competency is a supporting factor in carrying out certain types of work. Competency is usually applied in competency-based human resources management. In this study, research was conducted on companies engaged in the Automotive Industry, in the company it was found that Human Resource management was less than optimal in carrying out its functions.The purpose of this research is to design technical competencies for the Human Resources Department, preceded by knowing the process of designing technical competencies in the Human Resources Department and knowing what technical competencies must be in the Human Resources Department. This type of research is qualitative, with a case study method. The data collection technique is interviews with three people from the Human Resources Department and is also supported with relevant secondary data from the company. The result of this research is the design of technical competence for the Human Resources Department which consists of 30 technical competencies with standard level starting from level 0 to 3. The recommendation that can be given is that the Human Resources Department should be able to implement this design and develop it for the whole company.

RANCANGAN HUMAN RESOURCES ANALYTICS UNTUK PELATIHAN KARYAWAN PEMASARAN PENJUALAN DI RESTORAN X

Triningtyas Elisabeth Putri Gusti, Theresia Gunawan, Agus Gunawan — Thu, 29 Dec 2022 00:00:00 +0700

The increasing number of restaurants leads to competition in service, the restaurant will provide perfect service to keep consumers visiting again. The quality of reliable human resources in service, especially in the marketing and sales divisions, is the best way said restaurant owners according to restaurant representatives. Training and development will create quality human resources that adapt to service developments. These services are business-to-business and business-to-consumer which have different consumer characteristics. The research purpose is to examine human resource analytics information systems in determining prospective employees’ training with limited funds.. Interviews and focus group discussions were conducted in this study. A qualitative approach using the business challenge bundle method and business process model and notation is used to analyze the data. Data was collected from interviews and focus group discussion.There are five stages of the module. The first module is about the skill map, the second is the training map, the third is the performance map, the fourth is about the behavior map, and the fifth is the design of the Human Resource Analytics system which has been integrated from modules 1 to 4.

RANCANGAN SISTEM INFORMASI BERBASIS HUMAN RESOURCES ANALYTICS PT. BANK X

Andrew Harnadi, Theresia Gunawan, Agus Gunawan — Thu, 29 Dec 2022 00:00:00 +0700

PT. Bank X is a bank that has customers in Indonesia, which makes this bank on a local scale that only has branch offices in Indonesia. Banks with local scale have limited products such as loans and deposits. In the Covid-19 period, most Indonesian citizens preferred to save money and the consumptive rate decreased. This causes customers who want to save money also increase. Bank X requires to improve the performance of marketing staff by providing proper training. The research objective is to design an information system based on human resources analytics that can recommend appropriate training for marketing staff. This study uses descriptive analytical research types and case study research methods. The data collection was obtained through interviews, focus group discussion, and observations on information systems, developments and problems faced by PT. Bank X. Data analysis techniques use BPMN to describe the actual process that already exists and the proposed improvements for PT.Bank X. The results show information systems design based on HRA, which can recommend marketing staff who will be given training with the competencies required by the company. With this information system design, it is expected that companies can provide investment training to the right marketing staff.