Parahyangan Management Science and Practices Review

PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN (STUDI PADA KARYAWAN DIVISI PRODUKSI CV. XYZ)

2024-08-15T14:50:51+07:00

This type of research uses quantitative research methods and is called applied research. Data is obtained using wawancara and kuesioner. The sample size for this research is all employees in the production division of CV. XYZ, which is about 45 people. The data that was obtained using the deskript analysis technique and the sederhana linear regression technique. The data analysis in this study was conducted using IBM SPSS 27. Based on the results of data entry, it can be observed that employee performance related to business performance is categorized as "buruk" with a rata-rata score of 1.87, while employee work performance is categorized as "CV" with a rata-rata score of 1.89 for XYZ as a whole. Regression analysis shows that the employee's work performance is positively impacted by their division of production work on CV. XYZ, with a 51.9% contribution.

PENGARUH PERSEPSI KONSUMEN ATAS GENERAL INTERIOR DAN STORE EXTERIOR TERHADAP NIAT BELI ULANG DI CAFE MUTUALAN

2024-08-15T14:56:05+07:00

The purpose of this research is to understand consumer perceptions of general interior (X1), store exterior (X2), and repurchase intention (Y) at Cafe Mutualan. The research method employed is explanatory research aimed at explaining whether there is a relationship and influence among the variables studied. The author uses a quantitative approach with a sample of 102 respondents who are familiar with and have visited Cafe Mutualan. The next step is to determine the extent to which general interior and store exterior explain repurchase intention by performing multiple linear regression analysis. The author utilized IBM SPSS 27 software and found that general interior (X1) and store exterior (X2) can explain changes in repurchase intention (Y) at Cafe Mutualan. The coefficient of determination shows that general interior (X1) and store exterior (X2) contribute 8.8% to explaining repurchase intention. Additionally, the multiple linear regression equation reveals that the ability of general interior to significantly explain changes is 0.3098, while store exterior, though not significant, has an effect of 0.0233 on repurchase intention at Cafe Mutualan

PENGARUH KOMPENSASI TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI DI PT DAVIDI INTERNATIONAL BALIKPAPAN KALIMANTAN TIMUR

2024-08-15T14:53:45+07:00

This study aims to identify the impact of compensation on employee performance at PT. Davidi International. A decline in the performance of production employees is indicated by delays in project execution and poor attendance discipline. Changes in the company’s compensation policy are suspected to be the cause of this decline. This study employs a quantitative method with a descriptive approach, collecting data from 70 production employee respondents through questionnaires. The data were analyzed using simple linear regression with the aid of Microsoft Excel and IBM SPSS 27. The analysis results indicate that both compensation and employee performance fall into the poor category, with average scores of 2.32 and 2.42, respectively. Simple linear regression reveals a positive and significant effect of compensation on performance with a contribution of 74,4%. Improved compensation leads to enhanced employee performance.

PENGARUH TRUEVIEW ADS YOUTUBE TERHADAP SIKAP KONSUMEN DAN DAMPAKNYA TERHADAP NIAT BELI PRODUK UNIQLO

2024-08-31T20:21:05+07:00

Technological advances and the rapidly increasing internet use are currently good opportunities for companies. Social media and online platforms, including YouTube, can be used to advertise brands. YouTube offers a trueview ads feature (ads that appear or are displayed when a YouTube user watches a video). With YouTube trueview ads, companies are required to be able to create attractive advertisements so that viewers do not choose the "skip ads" option. The hope is that the existence of attractive advertisements can create positive consumer attitudes toward the brand being advertised, thereby generating purchase intentions from viewers of the advertisement. One company that uses trueview ads is Uniqlo. This research aims to determine the effect of Uniqlo trueview ads on consumer attitudes and their impact on Uniqlo purchase intentions. This research used purposive sampling in sample collection and collected 100 respondents with age criteria of 18 - 35 years who had seen Uniqlo's trueview ads. The data obtained was then processed using Partial Least Squares Structural Equation Modeling (PLS-SEM). From the research results, it was found that Uniqlo's trueview ads on YouTube had a positive and significant influence on purchase intentions and consumer attitudes as intervening variables.

QUALITY MANAGEMENT: CASE STUDY AT GUDEG PEJOMPONGAN RESTAURANT USING TQM TOOLS

2024-08-28T15:01:40+07:00

In production, quality management is used to create items that meet quality requirements, avoid product reprocessing, etc. One of the quality management systems that Rumah Makan Gudeg Pejompongan does not have in place is statistical quality control. The purpose of this study is to determine the process of making the final product, namely gudeg, knowing the types of failures that often occur in products produced in one month, knowing the order of the types of product failures that occur most often in one month, and knowing the causes of failure of gudeg products produced in restaurants. Four of the first seven TQM tools—flowcharts, check sheets, Pareto charts, cause and effect diagrams, or fishbone diagrams—are used in this study to assist businesses in implementing quality management. The author employed a descriptive research methodology, gathering data directly from field sources (field research). Cross-sectional data collection is used in this study to gather information at a single point in time. Interviews, observations, and literature reviews are used to collect data, while statistical tools are used for data analysis on Total Quality Management. The findings indicate that the Gudeg Pejompongan restaurant's production process consists of 19 steps to produce the finished product. Failures in the production process come in different forms, and the quantity of production failures is evident throughout the night and morning shifts. Out of 84 units of product failures, the categories of failures and their corresponding order of largest to smallest are as follows: Failure C (burnt jackfruit) accounts for 33%, failure D (hard jackfruit) for 29%, failure B (crushed krecek crackers) for 20%, and failure A (egg filling out) for 18%. Furthermore, the findings indicated that processes and human resources are the main reasons behind product failures at the Gudeg Pejompongan restaurant.