COMPARISON OF USER EXPERIENCE ON GO-JEK AND GRAB MOBILE APPS (A STUDY ON PT. GO-JEK AND PT. GRAB INDONESIA CONSUMERS IN DKI JAKARTA)
Abstract
This research examines the comparison of user experience between two mobile apps: Go-Jek and Grab by conducting a survey to look for differences in the experience perceived by one group of users of both applications. User experience is measured through the variable of sub-happiness, task success, earnings and uptime. The method used in this research is descriptive comparative analysis with quantitative approach. The sampling technique is done by accidental sampling based on spontaneous factors that involve the samples being drawn from the part of population that is close to hand. The number of samples is determined by using iterations at the amount of 63 respondents. The research object is user experience. The analysis of the data in this research uses paired t-test.
The result of this research shows that the t-value obtained, 2.420, is greater than t-table with df = 67 by 1.996, H0 is rejected. So it is found that these mobile apps (Go-Jek and Grab) have differences regarding their User Experience.
Based on the results, the writers suggest Go-Jek to do more maintenance of the application to reduce the errors that still exist for the use in rush hour. The writers also suggest Grab Indonesia to add features to improve application’s reliability.
Keywords: User Experience, mobile apps, Go-Jek, Grab.
