THE INFLUENCES OF ENTREPRENEURIAL ORIENTATION AND ALLIANCE LEARNING PROCESS ON STRATEGIC ALLIANCE PERFORMANCE OF INDONESIA CONSTRUCTION COMPANIES
The aim of this study is to investigate the influences of learning process and entrepreneurial orientation of Indonesian construction companies that implement strategic alliances in their businesses. The results of this study are expected to be used to provide insights concerning the important role of learning process in strategic alliance, which is implemented in four processes, namely knowledge articulation, codification, sharing and internalization. This is to ensure that the purpose of alliance establishment can be achieved so that it will have an impact on the success rate of the alliances and gain a competitive advantage that is reflected on the company's performance. In addition, this study will also provide an overview of entrepreneurial orientation that is expected to change operation habits or routines that are so ingrained within the company as well as rigid structure, which can overcome the problem of inertia with building initiative, higher risk-taking and more proactive in entering the new market.
Keywords: Strategic alliance, alliance learning process, entrepreneurial orientation, alliance performance.