Inovasi Tanggungjawab Sosial Korporasi Sebagai Strategi Bisnis Terhadap Pasar Bagian Bawah Piramida Dan Kemiskinan

Abstract

Mostly corporate social responsibility activities are programs generated that have no
directly beneficial impacts to the business. In fact, those activities are merely the
space of philanthropy, so the business core existence as a profits seeker missed out to
treat the market as a potential beneficial and advantage. The corporate social responsi-
bility, however, which is mixed and derived by two-sided market, localization, buying
mode, and strategy value based, will drive the bottom of pyramid as a potential market
of the competitive advantage for company’s economic sustainable development and
long-term profits. In case of poverty (TKI), the companies can perform a strategy
business for economic prospect and development through business innovation and/or
innovation of corporate social responsibility, and vice versa.
Keywords: CSR, the bottom of pyramid, 2-sided market, localization, and compet-
itive advantage