Vol. 20 No. 1 (2024)

Articles

• THE INFLUENCE OF BRAND EXPERIENCE AND BRAND PERSONALITY REGARDING REPURCHASE INTENTIONS ESQA COSMETICS PRODUCTS

  Choirunnisa Luthfiyah Kustiwan, Nurafni Rubiyanti

  1-15

  • pdf

• ANALISIS PENGARUH PEMASARAN 4A TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ERIGO DI SHOPEE

  Carolus Dimas Wijanarko

  16-39

  • pdf

• DESIGNING A PERFORMANCE-BASED INCENTIVE SYSTEM FOR SPECIALIST DOCTORS IN BPJS HEALTH SERVICES AT RS CAHYA KAWALUYAN

  Hendra William Goey, Margaretha Banowati Talim, Lisda Sukoco

  40-54

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• THE EFFECT OF CUSTOMER EXPERIENCE AND ELECTRONIC WORD OF MOUTH ON CUSTOMER INTEREST IN REPURCHASE MIE KOBER JEMBER

  Alfia Damayanti, Yuslinda Dwi Handini, Edy Wahyudi

  55-63

  • pdf

• PENGARUH DIGITAL LITERACY TERHADAP KNOWLEDGE SHARING INTENTION KARYAWAN DI SEKTOR MANUFAKTUR DAN SEKTOR RETAIL

  Viona Elizabeth Permana, Agus Gunawan, Angela Caroline, Yoke Pribadi Kornarius

  64-77

  • pdf

• OPTIMALISASI FUNGSI MANAJEMEN SUMBER DAYA MANUSIA DALAM PERUSAHAAN: STRATEGI REKRUTMEN DAN PENILAIAN KERJA PADA KARYAWAN EKSPATRIAT Studi Penelitian pada Penempatan Ekspatriat Warga Negara Indonesia di Perusahaan Multinasional

  Amelia Sofie Santoso, Nur Aini Fadillah, Dinar Shabina Al Fitri, Mario Dwi Sandi Mario

  78-86

  • pdf