Pentingnya Perusahaan Mengelola Hubungan Baik dan Fungsional dengan Pemangku Kepentingan

Abstract

The face of business in today’s society is ever changing, highly dynamic and extraor-
dinarily diverse. Some events are exciting, others depressing.But many reflect the
basic trends and underlying forces that shaping business and its stake holders.There
are a complex relationship between competitor, government and mass media.Every
business has complex involvements with other people, groups and organizations in
the external environment. This article describes the connection between broad, ab-
stract ways of thinking about business and the rest of the world relationship and
specific- practical ways of doing so.
Keywords: Pemangku Kepentingan (Stake holder), Pesaing dan Aliansi, Kebijakan
Publik dan Manajemen Pemangku Kepentingan