Pemasaran Hijau Yang Semakin Menjadi Kebutuhan Dalam Dunia Bisnis

Abstract

Green marketing is a type of marketing where a company sells a product that is envi-
ronmentally friendly. In the concept of green marketing, a company has done green
marketing since the beginning of the production process which transform raw materi-
als into environmentally friendly finished product, called green product. The growing
global warming make the green marketing is a major issue in today’s business world.
Green marketing has become a necessity for both producers and consumers for the
creation of a healthy environment. A company can do green marketing that matches
to the company’s business. Implementation of green marketing can cover many ac-
tivities depending on what the company wants to do. Automotive manufacturers are
an example of a company that must implement a comprehensive green marketing
because its products could potentially damage the environment due to pollution from
vehicle fumes.
Keywords: Green marketing, environment, green product, business