Social Technologies : Medium Baru untuk Menciptakan Nilai dan Produktivitas bagi Organisasi

Abstract

Social technologies become more important nowadays. Its not only as a one of
communication channel for the firm, but also as a medium to enhance the value
proposition and the productivity of the firm. We can say that Information Communi-
cation and Technology was the driver of this phenomenon, especially when Web 2.0
has use widely. As the development of social technologies - one of the medium is
social media marketing such as blog, facebook, twitter, etc - become a popular media
in consumer’s life, firm must also see this medium as a strategic tool. This is true,
specifically from the result of the research of McKinsey Global Institute (2012) which
attempts to quantify the value of social technologies. The research find that social
technologies, when used within and across enterprises, have the potential to raise the
productivity of the high-skill knowledge workers that are critical to performance and
growth in the 21st century by 20 to 25 percent (MGI, 2012).
Keywords: Open innovation, new product development, social technology.