Sumber Daya Perusahaan dalam Teori Resource-based View

Abstract

Resource - based view theory is a theory that is prominent in the strategic manage-
ment field since the early 1990s . Principally due to the prominence of this theory
that prioritizes the role of internal resources that when certain conditions are met
will bring the company gain the competitive advantage even sustainable competitive
advantage that will lead to superior performance .
Resources in general consists of tangible and intangible resources. Intangible
resources according to many researchers is the strategic resources because these re-
sources which will bring the company is able to achieve competitive advantage and
sustainable.competitive advantage .
This paper seeks to describe the elements of intangible resources including
the factors or indicators . expressed in this paper are four elements of intangible
resources, namely human capital , structural capital , relational capital and customer
capital . It also depicted on the properties required in the intangible resources that
sustainable competitive advantage can be achieved by the company.
Keywords: firm resources, resource-based theory.