ANALISIS CUSTOMER INTERFACE PADA SITUS WEB LEMONILO
Keywords:
Customer Interface, Lemonilo, Website, Business ProcessAbstract
The Internet has grown faster than nearly any other medium. Through website, online business can run and business owner doesn't have to spend more for renting shop, and the business process can run 24/7. Researchers interested in conducting research on one Online Grocery Website that quite popular in Indonesia, named Lemonilo. In this research, author is focusing on customer interface, online store using website platform also need to consider online shopper journey. When shopper buy things online, they want to easily finds thing they are searching for, it has to driving confidence (with rate and review) to make them want to buy and foremost it needs to apply easy payment. The purpose of this study was to describe and analyze the process of the Customer Interface on the website www.Lemonilo.com. In terms of E-commerce, Lemonilo already meet the standard of good customer interface, the content has good amount of information shopper might need, attractive photo products capturing real products, easy to navigate and easy payment process including payment option for shopper to choose from. They also provide apps for shopper to choose channel platform From the below analysis, the authors concluded the result that the site considered good.
References
Bhatnagar, P. (2022, December 2). The Long Tail Strategy: How digital transformation is fragmenting mass markets into countless niches? Retrieved from Linked in: https://www.linkedin.com/pulse/long-tail-strategy-how-digital-transformation-mass-niches-bhatnagar
Duncan, T. (2008). Principles of Advertising and IMC 2nd edition. New York: McGraw Hill Higher Education.
Frost, R., & Strauss, J. (2016). E-Marketing. Routledge.
FZE, B. B. (2018, November). The Role of Online Store Websites Features Influencing Customers' First-time Purchase Decision. Retrieved from ukdiss: https://ukdiss.com/examples/role-online-store-website-first-time-purchase-decision.php?vref=1
Gundlach , G. (2007). The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society. Journal of Public Policy & Marketing.
Harani, A. (2021, Desember 14). Retrieved from Pajak.com: https://www.pajak.com/keuangan/lemonilo-dapat-suntikan-modal-dari-belgia-dan-india/2/
IEEE. (n.d.). International Conference on System Sciences. Hawai.
Jaworski, J. (2001). Intorduce to E_commerce. New york: Mc Graw-hill.
Kotler, P., & Keller, K. (2009). Manajemen Pemasaran.
LTD, A. (2018, november). Retrieved from ukdiss.com: https://ukdiss.com/examples/role-online-store-website-first-time-purchase-decision.php?vref=1>
Mocano, R. (2013). Brand Image as a Function of Self-Image and self brand connection. Management Dynamics in the Knowledge Economy.
Mohammed, R., Fisher, R., Jaworski, B., & Paddison, G. (2004). Internet Marketing building advantage in a networked economy (Second Edition). McGraw-Hill Companies.
Muthoni, J. (2019). Influence of Market Penetration Strategy on the Performance of Telkom Kenya Limited in Nairobi city county. International Journal of Research and Innovation in Social Science.
Odang, D. (2002). Online Money Making. PT.Elex Media Komputindo.
Rodriguez, J. (2022). 6 Great Ways to Handle Out of Stock Product Pages. Retrieved from Mageplaza: https://www.mageplaza.com/blog/handle-out-of-stock-product-pages.html
Sagandira, C. (2020). User Interface design in e-commerce and it impacts on consumer trust. Retrieved from Research Gate: https://www.researchgate.net/publication/344516713
Skiers , B., & Hinz, O. (2010). An analysis of the importance of the long tail in search engine marketing. Electronic Commerce Research and Applications.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif dan R & D. Bandung: Alfabeta, CV.
Thewall, M. (2000). Effective websites for small and medium‐sized enterprises. Journal of Small Business and Enterprise Development.
Thewall, M. (2013). Effective Websites for small and medium sized enterprises. Journal of Small Business and Enterprise Development, 11.
Uyung, S. (2003). Integrated Marketing Communication. Yogyakarta: Pustaka Pelajar.
Yang , T., Kim , D., Dhalwani , V., & Vu, T. (2008). The 8C framework as a reference model for collaborative value Webs in the context of Web 2.0. In Proceedings of the 41st Annual Hawaii International Conference on System Sciences.
Zhang, Y. (2015). The Impact of Brand Image on Consume Behavior: A Literature Review.
Zhang, Y. (2015). The impact of brand image on consumer behavior: A literature review. Open journal of business and management, 3(01), 58.
Zhang, Y. (2015). The impact of brand image on consumer behavior: A literature review. Open journal of business and management, 3(01), 58.
Zimmerman, J., Ong, H., Yang, J., & Sweeney, S. (2002). Marketing on the Internet: Your Seven Step Plan for Succeeding in E-Business Now That the Hype Is Over. Maximum Press.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 Jurnal Administrasi Bisnis
This work is licensed under a Creative Commons Attribution 4.0 International License.
The submitted article has never been previously publish in scientific journals, proceedings, or other electronic journals. The copyright of the accepted articles are belongs to Jurnal Administrasi Bisnis (JAB).
