KEYAKINAN-KEYAKINAN UTAMA MAHASISWA PENGGUNA MOBIL KE KAMPUS

Abstrak

The most common daily trip for students is the commute to and from campus. Students tend to choose car when commuting. This preference has resulted in a number of negative effects. Therefore it is necessary to investigate the psychological factors influencing students’ car use behavior. The popular theory of planned
behavior (TPB) was successfully applied by different authors to explain people’s travel mode choices.
According to TPB, intentions are the closest antecedents of behavior, and intentions were resulted from
attitudes, subjective norms, and perceived behavioral control. TPB assumes that these components are in turn
determined by salient beliefs for each component and evaluations of those beliefs.This study elicit students’
salient beliefs in relation to car commuting, that could be used to construct a full TPB questionnaire. This
questionnaire could then be used to investigate student car commuting behavioural intention. A sample of
students from four different university, with a sample size of 200 people, completed questionnaires with eight
open-ended questions eliciting beliefs concerning car use. The results indicated that the most frequently
mentioned salient beliefs related to behavioral beliefs are comfort, security, flexibility, prestige, parking
facilities, congestion, and travel cost. Meanwhile, those related to normative beliefs are parents,
boyfriend/girlfriend, and friend, and those related to control beliefs are parents, car availability, number of
car owned, car’s technical problem, congestion, and travel cost.
Keywords: theory of planned behavior, student’s salient beliefs, car use for commuting.