BUSINESS PERFORMANCE ANALYSIS OF PT MAS MURNI INDONESIA, TBK: CASE STUDY USING FUNCTIONAL BUSINESS ANALYSIS

Abstrak

The purpose of this paper is to present the results analyzing the business performance of PT MAS MURNI INDONESIA, tbk (MAMI) which engage in Property Company that focuses on the construction of shopping centers, apartments and hotels in Surabaya City. Mami is known as a company that introduces unique theater which combine cinemas, shopping centers and apartments in Surabaya. The paper provides the results of business performance analysis of the company by investigating the strategic strengths and weaknesses of the company in term of its practices in marketing, finance, human resources management and operation.

The research used case study method which aimed to present information in structured, factual, and accurate information on the object studied. Case study method was used to examine the performance of the company’s business based on the strengths and the weaknesses of the company; and to identify the opportunities and the threats that would be likely faced by the company.

The findings of this study was to show the company's business performance based on financial ratios and other business performance in the sector of marketing, human resource management and operations of the company. This paper also showed the analysis result of the strengths and the weaknesses of companies based on business functions and displayed the results in table ifas, sfas efas and as a basis for designing programs run by the company.

This study provided managerial impact to the company studied, namely: (1) the financial ratio analysis showed the drop in financial ratios over the previous year. The company is not optimal in the sale and in the use of funding. (2) Marketing performance showed the focus on building customer loyalty; (3) the performance of the company's human resources showed the company is recruiting and developing human resources. (4) Operation management performance showed that the company produces attractive products which are offered in the market.

This paper presented a case study of PT MAS MURNI INDONESIA, Tbk, which contained the analysis results of the companies’ business performance based on financial ratios, value chain analysis and analysis of business functions.

Keyword: business performance, swot analysis, and functional business analysis.