PERUMUSAN NILAI TAMBAH SUATU KAWASAN PARIWISATA: SUATU KERANGKA PEMIKIRAN DARI PENDEKATAN PEMASARAN

Authors

  • Ivantia Savitri Mokoginta Jurusan Ilmu Ekonomi dan Studi Pembangunan, Fakultas Ekonomi Universitas Katolik Parahyangan

DOI:

https://doi.org/10.26593/be.v4i1.577.%25p

Abstract

This paper proposes the interaction of market, internal and competitor factors in positioning determination of tourism destination. What area of concerned of each factor how these factors interrelated in positioning determination is further explained.

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