CO - BRANDING

Authors

  • Istiharini .

DOI:

https://doi.org/10.26593/be.v10i1.649.%25p

Abstract

Co-branding also called dual branding or brand bundling is two or more well-known existing brands are combined into a joint product and/or marketed together in some fashion.

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Issue

Vol. 10 No. 1 (2006)

Section

Articles

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