CO - BRANDING
DOI:
https://doi.org/10.26593/be.v10i1.649.%25pAbstract
Co-branding also called dual branding or brand bundling is two or more well-known existing brands are combined into a joint product and/or marketed together in some fashion.
Jurnal Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
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