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Pasaribu, Lia Octaria, Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Indonesia
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Bina Ekonomi Vol. 19 No. 2 (2015) - Articles
PENGARUH HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PADA TOKO ONLINE: STUDI PADA TOKO ONLINE ZALORA
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