Pengaruh Kredibilitas Pegawai dalam Komunikasi Interpersonal Terhadap Sikap Nasabah Pada Perusahaan

Abstract

To communicate and create good relationship with its customers, a company’s employees
must always make an effort to understand and serve the customers so they are
satisfy and loyal. In order to get effective interpersonal communication adequate with
its customers, the employees must focus on confidence, immediacy, interaction management,
expressiveness, and other orientation. The main purpose of the research,
using association method, is to show the employees role as the communicator so
the customers can trust them. The result shows that the employees’ credibility on
interpersonal communication and customers’ attitude are quite good and there is
significant correlation between them.
Keywords: Employee Credibility, Interpersonal Communication, Customer Attitude