Metrik Pemasaran Sebagai Alat Untuk Mengukur Kinerja Pemasaran Perusahaan (Studi Kasus Pada Bisnis Ritel)

Abstract

Marketing activities as any other company functions such as finance, production,
human resources should be measured if their performance meets the specified target
company. To measure the performance of companies used marketing tool known as
a marketing metric. Marketing metrics that can be used or made available so much
so that the company should be able to choose the appropriate metric variation in
accordance with the standards set by the company and also the type of company
business. If the marketing performance meets the targets that have been defined, the
marketing metrics can be associated with profitability and shareholder value.
Keywords: Marketing metrics, brand metrics, customer metrics, marketing performance,
value metrics, forward looking, retail