Strategi Komunikasi Bisnis yang Efektif dalam mengatasi Krisis

Abstract

If the company fail to react proportionally when the crisis, then the situation may
worst, especially it will affect the image of the company. In the crisis, public will
examine closely whatever the company/management do. In this situation, the mass
media’s role in building the company image is very important. In the crisis, the management
should govern the communication in three aspect, such as image building,
mass media publication, dan public opinion. Understanding the public communication,
particularly through the mass media is a great advantage in recovering the
company reputation.
Keywords: Business communication, communication strategy, mass media, public
opinion