PENGARUH DIGITAL LITERACY TERHADAP KNOWLEDGE SHARING INTENTION KARYAWAN DI SEKTOR MANUFAKTUR DAN SEKTOR RETAIL
DOI:
https://doi.org/10.26593/jab.v20i1.9069.%25pKeywords:
Literasi digital, Niat Berbagi Pengetahuan, Sektor Manufaktur, Sektor RetailAbstract
Munculnya internet dan perkembangan teknologi digital yang semakin beragam mengharuskan karyawan untuk meningkatkan literasi digital mereka. Literasi digital yang baik akan membantu memudahkan karyawan untuk menggunakan teknologi dalam aktivitas pekerjaan mereka sehari-hari. Niat berbagi pengetahuan karyawan menjadi hal yang penting agar perusahaan dapat berkembang lebih baik lagi. Penelitian ini akan menguji apakah literasi digital karyawan berpengaruh terhadap niat berbagi karyawan di perusahaan sektor manufaktur dan sektor retail.
Jenis penelitian yang dilakukan adalah mixed methods. Pengambilan data dilakukan dengan menggunakan dua metode yaitu kuesioner dan wawancara. Kuesioner disebarkan kepada orang-orang yang memenuhi kriteria yaitu karyawan yang bekerja di sektor manufaktur dan sektor retail serta terkumpul sebanyak 60 responden. Sedangkan wawancara dilakukan dengan 5 orang responden untuk melengkapi data kuantitatif. Analisis data kuantitatif dilakukan dengan menggunakan SPSS 29 yaitu melalui uji validitas, uji reliabilitas, uji normalitas, uji heteroskedasitas, uji linearitas, regresi linear sederhana, uji hipotesis dan uji koefisien determinasi. Sedangkan data hasil wawancara dianalisis menggunakan analisis tematik.
Dari hasil pengujian yang sudah dilakukan ditemukan bahwa Digital Literacy memiliki kontribusi nilai terhadap Knowledge Sharing Intention sebesar 43,4% dan dapat disimpulkan bahwa Digital Literacy berpengaruh terhadap Knowledge Sharing Intention karyawan di sektor manufaktur dan sektor retail.
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